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About Provision Financial Advisory & Consulting

Replacing your anxiety with confidence, investing in us is investing in yourself and your community.

Provision Financial Advisory & Consulting helps business owners understand and take control of their financial and tax position without the fear, confusion, or overwhelm that so often comes with it.

Confusing jargon (or as we call it, accountanese). Numbers that never quite add up the way you'd expect. A nagging sense that something's being missed. If any of that sounds familiar, it's not because you're not capable. It's because most financial guidance is built for accountants to understand, not business owners. We built Provision to close that gap.

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From Helping Elders to Saving (Tax) Lives

Spending your nights untangling spreadsheets is not what you started your business for. (Nobody's vision board has a pivot table on it.) You started it because you had something to build, something to prove, something to give the people who matter to you. If the anxiety of not fully understanding your own numbers sounds familiar, you're not alone, and you're exactly who we built this firm for.

Both of us have stood where you're standing. We know what it's like to feel behind on numbers we didn't fully understand, and we know the relief of finally having someone explain them in plain language, with no judgment attached. That relief is what started all of this.

"This has been a dream since I was a teenager. I'm the oldest of three, and somewhere along the way, protecting the people I love became tied to truly understanding money — not just surviving it, but using it with intention. I built Provision because I believe every business owner deserves that same clarity: to feel in control of their numbers instead of controlled by them. Empowering our clients isn't a tagline to me. It's personal."

— Ashley Holland, Co-Founder

Ashley co-founded Provision alongside her wife, Michelle Evans-Holland — and from day one, the firm has run on the same partnership that runs their household: two people who trust each other's strengths completely.

"Numbers-obsessed since my first high school accounting class, I've spent 13 years working across EdTech, Health & Wellness, government, and nonprofit sectors. What that's taught me is that success isn't just about the numbers — it's about people. My goal has always been to make finance accessible and empowering for the people we work with."

— Michelle Evans-Holland, Co-Founder

Together, we built Provision to be more than an accounting firm. It's the partner we wish we'd had ourselves — one that brings expertise and empathy in equal measure, and doesn't stop until the fear is gone and the plan is clear.

Our Mission, Vision, and Purpose

The name "Provision" reflects our mission:

• Provision = Resources. Your life requires resources, and we are here to be one for you.

• Provision = Professionals with a Vision. We exist to protect, preserve, and grow your provisions.

It's simple: move you from anxiety and confusion to clarity, confidence, and control over your financial and tax decisions.

We believe accounting should be a stabilizing force, not another source of stress especially if you've ever felt overlooked, overwhelmed, or intimidated by the financial world. You deserve a firm that meets you with patience and expertise, not jargon and judgment.

Meet The Team

Ashley Holland, CPA — Co-Founder, Tax Strategist & Advisory Lead

With 20 years of experience spanning college-level teaching, public accounting, risk management, and corporate finance in the life sciences, Ashley leads Provision's tax strategy, planning, and client education. Her gift is taking complex financial concepts and making them make sense, reducing fear and building trust in the process. Outside the office, she's usually got her nose in a good book, a podcast queued up, or she's challenging someone to a pickup game of basketball while trying her new comedic routine.

Michelle Evans-Holland

Ashley Holland, CPA — Co-Founder, Tax Strategist & Advisory Lead

With a Master's in Accounting and 15 years of experience across EdTech, Health & Wellness, government, and nonprofit sectors, Michelle anchors Provision's bookkeeping and core accounting operations and leads our fractional CFO and forecasting work. She's brought a people-first lens to finance since her first high school accounting class; the kind of perspective that makes every reconciled account feel like more than just a number. Outside of work, she's usually building community, creating spaces where people can connect and thrive together.

What Makes Us Different

We're proactive, not reactive

We don't just file your taxes and wait for next year. We build forward-looking strategy so you're never caught off guard. We think in years, not seasons: we're here to grow alongside your business, not for a single tax filing.

Education first

You make better decisions when you understand why, not just what. Every conversation with us is a chance to learn something, not just receive a report.

We explain, we don't lecture

If something doesn't make sense, that's on us to explain better, not on you to already know it. Money brings up real feelings (stress, guilt, fear of judgment), so we build a relationship where you can ask the "obvious" question without a second thought. No pop quizzes, we promise.

Empowerment, not dependency

We measure success in confidence, not just compliance. Accurate numbers are the starting point. A client who feels in control of their decisions is the goal. We're not trying to make you need us forever. We're making you confident enough to lead your own financial decisions, with us in your corner.

About Us

How We Work

Every meeting has a clear agenda and a clear purpose — no wasted time, no vague check-ins. You'll always know where things stand with us; we believe in respectful honesty over comfortable vagueness.

Your first 90 days: Within your first 90 days together, you'll have real visibility into your financial gaps and priorities, systems in place to keep you consistent, and early signs of improved cash flow — the foundation everything else builds on.

Values in Action

Faith and purpose guide how we lead this firm; with integrity, patience, and genuine care for the people we serve. We make time for the people who matter most to us, which is exactly why we respect how valuable your time is. And we built Provision for business owners who've felt underserved or intimidated by the financial world before. This commitment doesn't waver as we grow.

Who We're Built For

We're at our best with service-based business owners and the leaders of mission-driven organizations who want a partner, not just a preparer. People who value structure, education, and accountability, and who are looking for a relationship that lasts well beyond one tax season.

About Provision Financial Advisory & Consulting

Replacing your anxiety with confidence, investing in us is investing in yourself and your community.

From Helping Elders to Saving (Tax) Lives

Our Mission, Vision, and Purpose